GREENROSE has been for over 20 years one of the most leading brand in the flower business.

The farm

For over 20 years, GREENROSE has been one of the most well known brands in the flower industry. We are an Ecuadorian rose growing farm. Our farm is located at 3000 meters above sea level near the city of Cayambe in the Andean highlands. The location of our farm is key to producing a superior quality of rose. We are located on the equator, where the perpendicular solar rays, combined with the high altitude, allow our flowers to develop truly bright colors, tall stems and big blooms.

We grow more than 100 premium varieties under 34 hectares of greenhouses.

Our experience

GREENROSE has an important presence in the markets of Europe and the United States. We are very strong in major cities of the United States such as New York, Washington, D.C., Chicago and others. Our commercial strategy has been to target high end customers who prefer a superior product. Our brand has been delivered to the White House, celebrities and other customers.

Be part of our experience!

Environmental sustainability

OUR GREEN PRACTICES

Handling
compost

CLICK TO VIEW

Ending
plastic waste

CLICK TO VIEW

Our water system

In 2018, we implemented the latest and most sophisticated water system, NEUTHOX.
This system allows us to manage water more efficiently, giving our customers a product with more:

Consistency

Uniformity

Longer vase life

NEUTHOX produces electrolyzed water and represents an integrated concept of disinfection, sanitation and hydration.

The growing process

Variety
selection

We select the varieties according to market demands. During the development stages, these varieties must show superior productivity and quality. Color, vase life and travel performance are also evaluated.

Soil

We take care of our soil with all organic material and prepare it for the coming years of rose production.  Our Andean highland soil is also rich in minerals.

Crafting and
planting

From Day One we take extreme care of our rose plants.  We craft and prune our plants by hand and have specialized employees caring for them.  Depending on the variety, a plant will produce 1 stem every 90 days.

Harvest

We harvest our roses every day by hand.  Each rose is handled with special care.  Each employee is in charge of a certain amount of plants and provides detailed care to make sure that our plants are in perfect conditions to meet our standards of excellence.

Post
Harvest

After harvesting, our roses are taken to the post harvest area.  Here they pass through a selection and grading process and are later bunched.  Finally, they are moved to our walk-in cooler area.  Given the delicate nature of the roses and to insure freshness, roses can only stay in the cooler for a maximum of 4 days.

Packing

Each customer has different requirements for their orders.  Our packing team follows these instructions and boxes, labels, and ships according to the needs of each customer.

Transport

GREENROSE owns and operates 4 refrigerated trucks to transport our roses every day.  We guarantee proper handling and delivery to the airport by providing the correct transportation of our roses.

Our culture

Behind every stem of a rose from GREENROSE, there are more than 380 employees. Our employees receive all legal benefits as well as an internal health care and family planning system, nutritional guidance and free transportation.

Greenrose talent

Over 60% of our employees are women. We empower them to be leaders, not only at GREENROSE, but also in their communities. We guide them about family planning and help them acknowledge their importance in society.

OUR CERTIFICATIONS